ANUOLUWAPO ESTHER OGUNDORO

• Develop and execute go-to-market strategy, deliver on agreed KPIs through the funnel, and sustain share of voice through user engagement tactics across relevant touch points
• Collaborate to develop demand generation/growth strategies that align marketing efforts with partnerships, assets development and technical roadmap prioritization
• Content management and alignment across owned and paid channels (Email, content partners, social media, blog) for Search Engine Optimization and content marketing
• Competitor and category research to understand user trends and audience overlap for insight driven segmentation/user persona development
• Drive marketing initiatives to increase product visibility and market performance.
• Develop product and solution positioning, messaging by prospective buyer role and methods to overcome competitive objections.
• Successfully generated over 50 industry write-ups and contributed articles to position product and brand as market leader.

• Coordinate the implementation of agreed brand marketing strategies and communication plan to sustain equity and build consumer affinity
• Commission and guide consumer research, dipsticks, Quantitative and Qualitative Surveys; generate new insights to birth innovation and keep brand ahead
• Participate in the preparation, implementation, and review of brand’s short- term and long –term strategies through conceptual planning, schedule management and final implementation
• Responsible for SKU, categories and product lines, pricing, initiating pro – active marketing activities to improve profitability and brand growth
• Embark on periodic market visits to monitor distribution level, and shelf presence of the brand and assess the market to take advantage of emerging opportunities

Key Accomplishments

• Launched the first premium ice cream brand in Nigeria, "Go Slo Premium Ice Cream" - Danone West Africa’s first manifesto brand, co-created with consumers
• Strategic innovation, brand animations and consumer engagement for improved visibility, equity, and double-digit topline growth for FanIce
• Led 2019 Independence Day “How Nigerian are you?” campaign to leverage relevant consumer celebrations
• Initiated recipe improvement for highest contributing variant to reverse decline, +10% vs budget as of April 2020.

Key Accomplishments

Innovation

• Launch of 120ml Supreme Ice Cream SKU to address consumer need for small pack sizes due to pressured disposable income
• Support team on consumer insight research, product development and launch of Gala Chin Chin in line with brand extension strategy

Renovation

• Team lead on consumer survey, design ideation and phased rollout of new look and feel for Swan Natural Spring Water to achieve stronger shelf impact and visibility

Brand Communication

• Launch of the Swan Water theme campaign – “Make the Swan Choice” to communicate brand’s USP of “Spring Advantage” on ATL and BTL channels, increased demand volume by 37% by end of same financial year
• Support team on ideation, consumer survey, media buying and deployment of the “Gala Keeps You Going” theme campaign.
• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.

• Collaborate with team of writers and content marketing strategists to create copy promoting clients' SEO, sales and thought-leadership goals.
• Strategize content based on Google Analytics data, geographical targeting and keyword planning.
• Utilize exceptional writing, editing and proofreading skills to produce engaging and error-free content for internal and external audience
• Present clients with unique copy options based on overall marketing objectives.
• Customize brand message to reach and capture target audience interest and drive engagement.

Key Accomplishments

• Expert Press Management and Digital awareness for “Koga One Nite Stand 2015.”
• Production team member for Hennessey Artistry “Eau de Vie” video shoot.