RAMANANDA SAHOO

• Assign for Branch development & make profit Head center to Port Harcourt Branch including all South-East States in Nigeria
• Head of South zone, Overall, in-charge of Sales & Marketing, Logistics, Warehouse, & Customer-Service
• Prepare Monthly Region-wise sales Plan & targets in-align with business objectives
• Monitoring Performance of the sales team, and Training & motivating them to meet their overall goals
• Prepare Monthly Key Customer Performance analysis & Review with management
• Prepare & review Monthly/Yearly Budget, Branch Monthly Indent & Keep track of Service issues
• In charge of Sales & Marketing, Warehouse, after sales Service along with branch administration
• Regularized all customer monthly Sales & collection by developing Customer relation with business strategies.
• Resolved problems, improved operations and provided exceptional service.
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
• Managed branch sales, customer service, finances and recordkeeping.
• Led by example, exhibiting strong work ethic and consistently meeting or exceeding individual sales targets while inspiring team members to do same.
• Established strong relationships with key clients through attentive service and expert product knowledge, solidifying their loyalty and trust.
• Analyzed financial statements to identify cost control initiatives.
• Identified areas for improvement within branch''s processes, implementing necessary changes to optimize efficiency and profitability.
• Compiled and analyzed data to determine approaches to improve sales and performance.
• Built relationships with customers and community to establish long-term business growth.

Achievements –

• 30% sales average sales growth since My joining in Branch
• First time PHC Branch has crossed 100ml in Nov-2021 which is Highest ever sales for branch
• Branch Ageing has come under 60 days for SM & 45 days for the rest of the customer

• Assigned Two new brands For Product Development: - 1
• Pain Oil (in 2019 Jan) & Detergent (in 2020 Feb) Promoted as Head of North India Sales & Marketing for all brands
• Enhanced customer satisfaction by resolving issues promptly and implementing feedback-driven improvements.
• Conducted market research to identify industry trends and inform strategic decisions for growth.
• Increased sales revenue by strategically identifying and pursuing new business opportunities.
• Mentored junior staff members on best practices in business development, fostering professional growth within team.
• Restructured pricing strategies based on market conditions, ensuring competitiveness while maintaining profitability.
• Launched new product lines successfully after conducting thorough market assessments and identifying gaps in consumer needs.
• Monitored market trends and competitor activities to identify areas of potential opportunity.

Achievements –

• Achieved 1 Cr Monthly Sales for Apurva in December 2019 & onwards
• Achieved 20% (9.29 Cr) & 30% (12.1 cr ) Sales growth in 2019-20 & 2020-21.

• Assigned as brand/product manager for launching new brands under Aswini Hair Oil in selected States
• Product Development, Business strategy implementation, Product Costing & making their pricing as per market trend, guiding packaging team and performing ongoing business analysis to drive the brand performance
• Assigned for market [Product] branding plans at all marketing levels in competition with other market players
• Led advertising and PR campaigns, as well as sale events – Worked with advertising and PR agencies for BTL Activities
• Generated new business with marketing initiatives and strategic plans.
• Analyze market trends to address business opportunities and issues, and to set brands’ annual objectives, strategies, positioning, tactics, and other practices like market surveys to define target audience, constructed forecasts and budgets
• Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
• Monitored market trends and competitor activities to identify areas of potential opportunity.
• Negotiated lucrative contracts with suppliers and vendors, securing favorable pricing and terms for company.
• Prepared work plans for ASMs & for their sales executives, established marketing strategy, conducted evaluation and control via reports & regular in-person market visit with TSI and distributors
• Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.

Achievements –

• A new Coconut brand Launched under Aswini Hair Oil Named “APURVA” in 2017
• Successfully launched Apurva in 18 states within 15 months
• We reached monthly 40l sales within 7 months from the date of launch in south India
• Growth from 2.56 Cr to 7.8 Cr in period of 2017-18 to 2018-19.

• Handled sales team of 12 sales rep & 10 merchandisers under Lagos trade sales territory; successfully managed all branch operation in PAN NIGERIA (IBADAN, BENIN, PORT HARCOURT, ABUJA, KANO, ENUGU & ILORIN)
• Successfully negotiated and closed new sales, prepared proposals, and quotations, negotiated, and generated new sales order consistently
• Managed desired stock levels by analyzing average monthly sales records of individual dealers & making key decisions about stock control for both trade & retail shop
• Ensuring & training all the staff to deal friendly with customers & politely fulfill their requirement under protocol to exceed their expectations
• Motivated and organized relevant market data which was shared by sales staff
• Organized monthly meetings to appreciate and give feedback to sales personnel about their work
• Reviewed entire inventory lists daily to keep track of inventory flow
• Increased branch sales by implementing innovative sales strategies and fostering a customer-centric environment.
• Managed branch sales, customer service, finances and recordkeeping.
• Set clear performance goals for sales team, providing regular feedback on progress toward targets while offering support where needed.
• Led by example, exhibiting strong work ethic and consistently meeting or exceeding individual sales targets while inspiring team members to do same.
• Established strong relationships with key clients through attentive service and expert product knowledge, solidifying their loyalty and trust.
• Conducted regular performance reviews for team members, identifying strengths as well as areas requiring further development or training opportunities for continuous growth.
• Developed and executed targeted marketing campaigns with personalized outreach, resulting in boost in new client acquisitions.
• Managed budgets effectively by monitoring expenses closely against projected income streams, ensuring financial stability for branch at all times.
• Negotiated contracts with vendors and suppliers, securing competitive prices while maintaining high quality standards for products or services offered.

Played role as Retail Manager

• Led and motivated store team to increase sales and ensure efficiency
• Managed the store’s stock levels – Made key decisions about stock level and stock control
• Monitored the floor sales regularly, talking to staff and customers, and identifying and resolving urgent issues
• Coached and mentored sales team members to enhance individual performance, ultimately contributing to overall success of the branch.
• Resolved customer complaints to maintain high level of satisfaction.

Achievements –

• Maintained and constantly delivered average sales vs Collection at desire & equivalent level; Collecting debt was always higher than sales
• Exceeded sales target of Abuja Branch in 2014(march-April) 160m Naira against 140m Naira.
• Implemented efficient inventory management systems to maintain optimal stock levels while minimizing waste and excess costs.

• Recognize & identified market opportunities & evaluate marketing action; analyze the customer business performance to identify growth, up-sell or cross-sell and new business opportunities
• Follow-up all sales leads quickly & effectively
• Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
• Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
• Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them.
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
• Identified bottlenecks in sales process and initiating corrective action
• Developed sustainable business pipelines that result in new acquisitions
• Documented and prepared reports on management and information systems; presented same to the manager
• Assisted clients in assessing their requirements and provided resolutions to conflict through meetings and discussions.
• Developed and implemented key account strategies and programs to optimize revenue contribution and return on investment.

• Developed trade relation with intelligence; Area mapping, distinguished route coverage; Prioritized and positioning outlets, retailers, chain-shops, and other merchants
• Negotiated on product delivery, payments terms, schemes, and other specifications with dealers, buyers and retailers
• Gaining clear understanding of customers’ business and requirements from time to time
• Conducted regular market visits to check route coverage, competitor activity and continuously search for new opportunities to increase sales in region
• Liaised with Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in region to provide brand visibility and promote sales in region
• Ensured maximum customer satisfaction, by providing quality services and on time delivery of products; providing end-to-end customer services with all information required
• Maintained and documented daily, weekly, and monthly sales progress reports and updated superiors on business performance, new initiatives, and other issues.
• Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.